SD Cycling Public

Bringing a community together to participate, believe and donate is easier with compelling branding. San Diego Cycling Public is a celebration of cycling and creates awareness and civic support for a new community cycling center. Sotelo collaborated with project visionary Ron Miriello to build a very fresh and simple “brand-kit” that created excitement on everything it touched. And that helps when you're selling an idea and need foot-soldiers to carry the flag.

Identity Design, Packaging, Branding

San Diego Cycling Public is a two-week exhibition and events (both real and virtual) celebrating the glorious bicycle and the special connection it creates in our communities. San Diego Cycling Public the brainchild of Ron Miriello. The connection between Italy and San Diego, design, sustainability and community building are all central to the exhibition.

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