Hair salons are about building strong relationship and never giving patrons a reason to leave. This Sotelo rebranding built upon the salons established reputation of non-toxic and natural services and products, yet in a fresh and more progressive way. The new coordinated look was applied to packaging, interior and signage creating a renewed spa-like environment with new potential.
Identity Design, Packaging, Branding, Signage
Nature elements such air, water, earth, and plants were the inspiration that helped establish the "look and feel" for graphics, signage as well as space.