Joel Sotelo has over 20 years of experience in brand strategy, identity design, graphic design, packaging, exhibition and environmental graphics and illustration. With an unusually wide range of design skills, Joel frequently collaborates with design and advertising agencies for clients such as Qualcomm, Discovery Channel, Intel, Exxon, Expedia, Snap Dragon, Asics and SKY Vodka. Joel has been invited to contribute designs for clients such as National Geographic, Salk Institute, UCSD, SDG&E, Sharp Health, Stone Brewing, AleSmith Brewing, Rip Current, Caffe Calabria and Taylor Made.  The designs are often bold and powerful with a keen playfulness in the use of color and typography. Joel is uniquely fluid in creating highly inventive design solutions that both meet the strategy and deliver memorable impact.  Joel has received numerous design awards and been recognized in several national and international design publications.