Design means different things to different people. For me, it’s a profession and an obsession. Coming from Tijuana roots, I thrive on the demands of California's innovation. Creating simple, powerful, clear communications for often complex scenarios is my joy. I tend toward reserved, the work toward expressive and memorable. Brand strategy, identity, graphic design, packaging, and illustration. I like design to speak for itself.

joel@joelsotelodesign.com
(619) 634-4935
Back to Top