Latino Music Festival

The Latino Music Festival has a special role in San Diego, to use music as a cultural bridge. The Festival has always showcased local talent, featuring San Diego’s most prestigious orchestras, ensembles and soloists, as well as a number of talented young professionals. The Sotelo branding, illustration and design work was a unique opportunity to create a cultural voice for a new and more brand-aware generation. To use design to communicate both the historic and contemporary traditions in a way all cultures could embrace. A true pleasure project!

Identity design, Graphic Design, Illustration
 The Latino Music Festival functions as a bridge, bringing latino music to audiences in San Diego. The Latino Music Festival places a strong emphasis on local talent, featuring San Diego’s most prestigious orchestras, ensembles and soloists, as well as a number of talented young professionals.

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