Following in the "West Coast" school of thought, each of Rip Current's beers are meticulously crafted inspired by Southern California's way of life. Like their name implies, success implies danger, RC is a daunting invitation to test the limits in order to obtain it.
Rip Current Brewing
When you enter the crowed beverage market your story needs to be clear and real. Sotelo created the complete brand experience for the Rip Current line of SoCal crafted beers. Brand strategy, logo re-design and packaging all delivered on the idea of a small upstart brewery with big ideas for the future. The brand personality balances the fine edge of California-personable with smart and business savvy. Watch for big things from Rip Current!
Art Direction, Identity Design, Packaging, Branding